If the last decade were about embracing our authentic selves, the next 10 years may be about learning to embrace our most beautiful life.
ANNA, FOUNDING EDITOR
The world as we know it has changed. We value our homes, our wellbeing, our families, our environment and our local industries and seasonal food more than ever. Our health, our community wellbeing and the capabilities of our own minds and hands have also become more important to us. This new being is why we look with hope and optimism, and a renewed sense of responsibility into our unknown future through our online platform Sourc.
We speak of responsibility as we have seen during the pandemic how the earth responds so beautifully to a global slow-down and subsequent cleaner air. We want to harness those visions and that new learning, and integrate it with all else we do on a personal and community level to move forward in our world with a greater responsibility when living our lives.
For the past 12 years in WA, I have championed, connected and collaborated with WA’s amazing creatives: featuring those people in national publications and small-to-large-scale interior projects; and introduced creatives to each other and retailers from which lasting relationships have been formed for local and national projects. I have long wanted to extend those connections and that knowledge to homeowners and industry. With the help of The Department of Arts and Culture and a passionate team of people, it’s now happening.
Most of those on the Sourc. team have also spent years working with others to promote, support and help elevate new designers (across design, culture, art and fashion), plus work with new creatives and fledgling creative businesses to help them get off the ground and find their own success. That collective community ethos drives the Sourc. culture and we have harnessed it to bring you the best of creativity in the state and, importantly, where to easily find it in the one space – practically and creatively.
We say practically because we are home to two huge databases: Products – a curated searchable database of authentic (heart-to-hand) furniture, homewares and accessories; and Professionals – a curated searchable database of designers, architects, builders, artists, artisans and more we believe to share our ethos.
And we say creatively because we love playing with authentic design and meeting the people and hearing the stories behind it. So we will bring you styled stories, plus regular and guest editors who are experts in their fields to share their knowledge across all things home, food and lifestyle.
Above all, our site is focused on helping you create your most beautiful, considered life – easily, quickly, from your home and with all the links and looks you need for your personal style and taste. Of course, we do all this with a new responsibility to our communities, our planet and ourselves. x